Back when this book was written, using the web for building enterprise applications was a new practise.
Although, in the beginning, it was a common practise to mix presentation logic with business logic and even persistence logic (think HTML mixed with SQL), it soon became clear that it was very difficult to change the UI if it was not decoupled from all other logic.
The MVC patter, which was around since the late 1970s, came to the resqueue and became the common practise. The most important reason to use MVC is to decouple presentation logic from business logic.